Anthony Edwards Signs Signature Shoe Deal with Adidas
Edwards' Debut Sneaker to Launch this Weekend
Deal Includes Signature Line and Custom Colorway
NEW YORK, N.Y. (June 27, 2023) - Adidas and NBA All-Star Anthony Edwards have announced a multi-year partnership that will see the rising star become a signature athlete for the brand. As part of the deal, Adidas will release the "Adidas AE 1," Edwards' signature sneaker, this weekend in a Georgia peach-flavored "With Love" colorway.
The "Adidas AE 1" is designed to reflect Edwards' dynamic and explosive style of play. The sneaker features a lightweight upper with a breathable mesh construction, providing both comfort and support. The midsole utilizes Adidas' Boost technology for responsive cushioning, while the outsole features a herringbone pattern for optimal traction on the court.
The "With Love" colorway pays homage to Edwards' hometown of Atlanta, Georgia, and his love for the sport of basketball. The peach-colored upper is complemented by vibrant red and blue accents, creating a bold and energetic look. The sneaker also features Edwards' signature logo on the tongue and heel.
The "Adidas AE 1 With Love" colorway will launch globally on July 2nd at select Adidas retailers and online at adidas.com. The shoe will be available in extended sizes ranging from 5.5 to 15.
Edwards' signing with Adidas is a major coup for the brand, further strengthening their lineup of signature athletes. Edwards is one of the most exciting young players in the NBA, and his partnership with Adidas is sure to generate significant buzz and demand for the "Adidas AE 1."
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